West Elm Store
U.S. Location Dataset // 112
West Elm is the fastest-growing brand within the Williams-Sonoma, Inc. portfolio, with 112 US stores positioned at the intersection of modern design, fair-trade sourcing, and millennial homeowner demographics. Launched in 2002 and headquartered in Brooklyn, New York, West Elm targets a younger, urban-skewing customer than sister brand Pottery Barn — a positioning reflected in its concentration in walkable urban neighborhoods, transit-adjacent locations, and college-town lifestyle centers. The brand has also expanded aggressively into the hotel sector (West Elm Hotels), making its retail locations a lagging indicator of a broader hospitality real estate strategy.
☆Who uses this data
Sales & Business Development
Territory planning, lead generation, and prospecting for teams selling products or services to stores
Market Research & Competitive Intelligence
Analyzing West Elm Store's geographic footprint, density, and overlap with competitors
Logistics & Supply Chain
Route optimization, delivery planning, and distribution network analysis across 112 locations
Real Estate & Site Selection
Co-tenancy analysis, trade area studies, and identifying expansion opportunities near existing stores
✓Data quality & methodology
This dataset is compiled directly from West Elm Store's official store locator system. We query the same data source that powers the “Find a store” page on their website, ensuring the data matches what the brand itself publishes.
Weekly
Refresh frequency
Deduplicated
By name + address + city
Validated
Format checks on all fields
Every record goes through automated quality checks including ZIP code format validation, coordinate bounds verification (US only), phone number standardization, and duplicate detection. Records that fail validation are flagged and excluded from the dataset.
{}Data Fields
≡Sample Data Preview
| name | address | city | state | zip | phone | latitude | longitude |
|---|---|---|---|---|---|---|---|
| Wilson's Tool & Supply | 4470 Meadow Ln | Pittsburgh | PA | 15201 | (555) 470-5370 | 40.5106 | -79.9259 |
| Anderson's Engine Works | 4471 Summit Ave | Cincinnati | OH | 45201 | (555) 471-5371 | 39.1741 | -84.4410 |
| Thompson's Power Equipment | 4472 Ridge Rd | Milwaukee | WI | 53201 | (555) 472-5372 | 43.1109 | -87.8345 |
| Miller's Outdoor Power | 4473 Main St | Omaha | NE | 68101 | (555) 473-5373 | 41.3295 | -95.8615 |
| Davis's Equipment Sales | 4474 Oak Ave | Boise | ID | 83701 | (555) 474-5374 | 43.6890 | -116.1283 |
West Elm Store Locations
112 locations · CSV · Updated Weekly
?Frequently Asked Questions
West Elm targets a younger demographic than Pottery Barn. Does the geographic footprint reflect that?
Yes — West Elm's 112 stores skew toward urban cores and walkable lifestyle districts in markets like New York, Los Angeles, San Francisco, Chicago, and Austin, while Pottery Barn's 180 stores are more suburban mall-anchored. Mapping both datasets together shows how Williams-Sonoma, Inc. has segmented its physical retail strategy by demographic and geography.
I'm a commercial real estate analyst tracking modern furniture retail expansion. How does West Elm compare to CB2 in urban positioning?
West Elm (112 stores) and CB2 (28 stores) are the two primary modern-design furniture brands with meaningful urban concentration in the US. West Elm is significantly larger and more national, while CB2 remains concentrated in major gateway cities. Combining both datasets creates a comprehensive map of modern-design furniture retail in US urban markets.
Does this dataset include West Elm hotel locations?
No — this dataset covers West Elm retail store locations only. West Elm Hotels are operated under a separate hospitality venture and are not included in the 112 records.