Location intelligence consulting

Our team transforms raw location data into strategic insights. From competitive analysis to territory optimization, we help you make smarter location decisions.

Footprint Overlaps

Know your competitive landscape

Understand exactly where your locations intersect with competitors, identify underserved markets, and discover opportunities for differentiation.

Common Use Cases

Franchise development targetingM&A due diligenceMarket entry strategyCompetitive monitoring
Let's discuss your needs

What You Get

  • Comprehensive overlap matrix for selected competitors
  • Heat maps showing competitive density by market
  • White space analysis identifying underserved areas
  • Market-by-market competitive intensity scores
  • Strategic recommendations for positioning

How It Works

Define Scope

Select your brand and up to 10 competitors to analyze

Collect Data

Pull fresh location data and enrich with demographic overlays

Analyze Overlaps

Run overlap algorithms and identify competitive patterns

Deliver Insights

Receive an interactive report, raw data, and a strategy call

Next Best Location

Data-driven site selection

Leverage comprehensive market data to identify optimal locations for expansion. Take the guesswork out of real estate decisions.

Common Use Cases

New store/unit expansionMarket prioritizationRelocation analysisPortfolio optimization
Let's discuss your needs

What You Get

  • Ranked list of recommended locations with scores
  • Custom scoring model based on your success criteria
  • Demographic and traffic analysis for each site
  • Competitive proximity assessment
  • ROI projections based on comparable locations

How It Works

Profile Success

Analyze your top-performing locations to identify what drives results

Screen Markets

Score every potential location against your success profile

Validate Candidates

Investigate top sites with detailed demographic and competitive analysis

Deliver Recommendations

Present a prioritized shortlist with projections and next steps

Territory Optimization

Balanced territories, maximized potential

Redesign sales territories for equitable workload distribution, maximum market coverage, and reduced travel time. Drive efficiency across your field organization.

Common Use Cases

Sales territory realignmentService area optimizationDelivery route planningField team restructuring
Let's discuss your needs

What You Get

  • Optimized territory boundaries with maps
  • Workload balance analysis and metrics
  • Travel time and distance optimization
  • Account assignment recommendations
  • Implementation playbook and change management guide

How It Works

Map Current State

Audit existing territories and identify performance gaps

Define Constraints

Capture business rules, capacity limits, and must-haves

Optimize Territories

Run balancing algorithms to generate equitable territory options

Refine & Finalize

Iterate on feedback and lock in final boundaries

Custom Research

Bespoke location intelligence

When pre-built datasets and standard analyses don't fit your needs, our research team builds custom solutions from scratch. Any brand, any geography, any question.

Common Use Cases

Niche industry coverageInternational marketsComplex multi-variable analysisProprietary scoring models
Let's discuss your needs

What You Get

  • Custom dataset built to your specifications
  • Proprietary analysis methodology
  • Executive summary and recommendations
  • Raw data in your preferred format
  • Ongoing support and updates available

How It Works

Discover Requirements

Dig into your business context, goals, and constraints

Scope the Work

Define methodology, timeline, and deliverables together

Build Your Solution

Execute the research and assemble your custom dataset or analysis

Deliver & Iterate

Review findings together and refine until you're satisfied

Why choose LocationLists?

What sets our analytics apart

Data-First Approach

Every recommendation is backed by comprehensive location data. No gut feelings — just actionable insights grounded in real-world data.

Expert Team

Our analysts have backgrounds in retail strategy, real estate, and data science. Strategic thinking plus technical rigor.

Actionable Output

We don't just deliver reports — we deliver recommendations you can act on today. Clear priorities, specific locations, concrete next steps.

Ready to unlock location intelligence?

Tell us about your challenge and we'll recommend the right service — or build a custom solution that fits your exact needs.

Or call us: (804) 774-0914