Location intelligence consulting

Our team transforms raw location data into strategic insights. From competitive analysis to territory optimization, we help you make smarter location decisions.

Footprint Overlaps

Know your competitive landscape

Understand exactly where your locations intersect with competitors, identify underserved markets, and discover opportunities for differentiation.

Common Use Cases

Franchise development targetingM&A due diligenceMarket entry strategyCompetitive monitoring
Let's discuss your needs

What You Get

  • Comprehensive overlap matrix for selected competitors
  • Heat maps showing competitive density by market
  • White space analysis identifying underserved areas
  • Market-by-market competitive intensity scores
  • Strategic recommendations for positioning

How It Works

Define Scope

Select your brand and up to 10 competitors to analyze

Collect Data

Pull fresh location data and enrich with demographic overlays

Analyze Overlaps

Run overlap algorithms and identify competitive patterns

Deliver Insights

Receive an interactive report, raw data, and a strategy call

From Our Portfolio

Recent analyses

Interactive intelligence reports built from real location data. Click through to explore the live deliverables.

5-Brand Competitive Analysis

Outdoor Grill Market

Big Green Egg vs Kamado Joe vs Traeger vs Weber vs Masterbuilt

35,000+

Dealers Analyzed

5

Brands Compared

4,800+

Store-Level Matches

Geocoded 35,000+ dealer locations across 5 grill brands and computed a 4x4 store-level overlap matrix at 160m precision

Discovered that two leading kamado brands share only 3.7% of retail locations — they serve almost entirely separate dealer networks

Market Entry Distribution Analysis

Industrial Abrasives Channel Strategy

Festool vs Grainger vs Fastenal vs Woodcraft vs Rockler

2,967

Locations Mapped

5

Brands Analyzed

20

Priority Metros

Mapped 2,967 locations across 5 distribution channels to identify the optimal market entry strategy for a European abrasives manufacturer

Revealed that the leading competitor's distribution is 39% paint-centric (Sherwin-Williams) rather than industrial — creating a strategic flank opportunity

Next Best Location

Data-driven site selection

Leverage comprehensive market data to identify optimal locations for expansion. Take the guesswork out of real estate decisions.

Common Use Cases

New store/unit expansionMarket prioritizationRelocation analysisPortfolio optimization
Let's discuss your needs

What You Get

  • Ranked list of recommended locations with scores
  • Custom scoring model based on your success criteria
  • Demographic and traffic analysis for each site
  • Competitive proximity assessment
  • ROI projections based on comparable locations

How It Works

Profile Success

Analyze your top-performing locations to identify what drives results

Screen Markets

Score every potential location against your success profile

Validate Candidates

Investigate top sites with detailed demographic and competitive analysis

Deliver Recommendations

Present a prioritized shortlist with projections and next steps

Territory Optimization

Balanced territories, maximized potential

Redesign sales territories for equitable workload distribution, maximum market coverage, and reduced travel time. Drive efficiency across your field organization.

Common Use Cases

Sales territory realignmentService area optimizationDelivery route planningField team restructuring
Let's discuss your needs

What You Get

  • Optimized territory boundaries with maps
  • Workload balance analysis and metrics
  • Travel time and distance optimization
  • Account assignment recommendations
  • Implementation playbook and change management guide

How It Works

Map Current State

Audit existing territories and identify performance gaps

Define Constraints

Capture business rules, capacity limits, and must-haves

Optimize Territories

Run balancing algorithms to generate equitable territory options

Refine & Finalize

Iterate on feedback and lock in final boundaries

Custom Research

Bespoke location intelligence

When pre-built datasets and standard analyses don't fit your needs, our research team builds custom solutions from scratch. Any brand, any geography, any question.

Common Use Cases

Niche industry coverageInternational marketsComplex multi-variable analysisProprietary scoring models
Let's discuss your needs

What You Get

  • Custom dataset built to your specifications
  • Proprietary analysis methodology
  • Executive summary and recommendations
  • Raw data in your preferred format
  • Ongoing support and updates available

How It Works

Discover Requirements

Dig into your business context, goals, and constraints

Scope the Work

Define methodology, timeline, and deliverables together

Build Your Solution

Execute the research and assemble your custom dataset or analysis

Deliver & Iterate

Review findings together and refine until you're satisfied

Engagement Tiers

Choose your depth of analysis

Every tier uses the same data, analytical engine, and quality review process. The difference is how much human judgment wraps around it.

Self-Serve

$499–$999

Submit your brief, answer a few guided questions, and receive a polished report with full data workbook within 24 hours.

  • Up to 5 brands analyzed
  • Guided intake conversation
  • Automated quality review
  • Geographic visualizations and maps
  • Per-capita and demographic enrichment
  • Strategic recommendations with named cities
  • Downloadable XLSX with all raw data
  • Delivered within 24 hours
Build a Report
Most Popular
Analyst-Reviewed

$1,500–$3,000

Full analysis with human analyst review. We may reach out with questions as we dig into your data — every interaction is a preview of what we're finding.

  • Everything in Self-Serve
  • Up to 10 brands analyzed
  • Human analyst QC and refinement
  • Custom enrichment data (Census, traffic, HHI)
  • MSA and ZIP-level granularity
  • Follow-up questions as findings emerge
  • Delivered within 48 hours
Request Analysis
Partner-Led

$5,000–$15,000

Full-service engagement with a dedicated analyst. Custom methodology, presentation deck, and strategy session included.

  • Everything in Analyst-Reviewed
  • Unlimited brands and custom data sources
  • Custom scoring models and site selection
  • Executive presentation deck (PPTX)
  • Live strategy session with our team
  • Quarterly refresh option available
  • Delivered within 1 week
Schedule Consultation

All tiers include downloadable XLSX workbook with raw location data, analysis tables, and chart data.

Why choose LocationLists?

What sets our analytics apart

Data-First Approach

Every recommendation is backed by comprehensive location data. No gut feelings — just actionable insights grounded in real-world data.

Expert Team

Our analysts have backgrounds in retail strategy, real estate, and data science. Strategic thinking plus technical rigor.

Actionable Output

We don't just deliver reports — we deliver recommendations you can act on today. Clear priorities, specific locations, concrete next steps.

Ready to unlock location intelligence?

Tell us about your challenge and we'll recommend the right service — or build a custom solution that fits your exact needs.

Or call us: (804) 774-0914