Purple Mattress Retail
U.S. Location Dataset // 4,211
Purple Innovation (NASDAQ: PRPL) sells its gel-grid mattresses through an omnichannel network combining a handful of its own showrooms with thousands of third-party retail partners — Mattress Firm, Ashley HomeStore, Costco, Living Spaces, Raymour & Flanigan, Rooms To Go, Nebraska Furniture Mart, Havertys, Bob's Discount Furniture, City Furniture, Boulevard Home, RC Willey, HOM Furniture, and many regional independents. This dataset is the full Purple retail-availability footprint: 4,211 unique retail locations across all 50 states, with each store classified by retailer chain so you can immediately see how Purple's distribution is split between mass channels (Mattress Firm dominates) and furniture chains. Sourced from Purple's RIO SEO-powered store locator detail pages with FurnitureStore JSON-LD per location. Use this to benchmark Purple against direct competitors Sleep Number (573 own stores), Tempur-Pedic (113), and Saatva (32 viewing rooms), or to map Purple's channel mix for distribution-strategy analysis.
●Coverage Map
Purple Mattress Retail dealer locations in the USA
Showing 2,039 of 4,211 locations (~48% sample) · Source: LocationLists.com
☆Who uses this data
Sales & Business Development
Territory planning, lead generation, and prospecting for teams selling products or services to stores
Market Research & Competitive Intelligence
Analyzing Purple Mattress Retail's geographic footprint, density, and overlap with competitors
Logistics & Supply Chain
Route optimization, delivery planning, and distribution network analysis across 4,211 locations
Real Estate & Site Selection
Co-tenancy analysis, trade area studies, and identifying expansion opportunities near existing stores
✓Data quality & methodology
This dataset is compiled directly from Purple Mattress Retail's official store locator system. We query the same data source that powers the “Find a store” page on their website, ensuring the data matches what the brand itself publishes.
Weekly
Refresh frequency
Deduplicated
By name + address + city
Validated
Format checks on all fields
Every record goes through automated quality checks including ZIP code format validation, coordinate bounds verification (US only), phone number standardization, and duplicate detection. Records that fail validation are flagged and excluded from the dataset.
{}Data Fields
≡Sample Data Preview
| name | chain | address | city | state | zip | country | phone |
|---|---|---|---|---|---|---|---|
| Agoura Mattress Store | Sit 'n Sleep, Inc. Agoura, California 91301 | Other / independent | 28501 Canwood St Ste 3D | Agoura | CA | 91301 | US | (818) 865-1871 |
| Asbury Park Mattress Store | Mattress Firm Asbury Park, New Jersey 07712 | Mattress Firm | 2315 Route 66 Seaview Square Shopping Center | Asbury Park | NJ | 07712 | US | (732) 493-1109 |
| Alcoa Mattress Store | Mattress Firm Alcoa, Tennessee 37701 | Mattress Firm | 725 Brenda Drive | Alcoa | TN | 37701 | US | (865) 982-4251 |
| Carson City Mattress Store | Costco Carson City, Nevada 89705 | Other / independent | 700 Old Clear Creek Rd | Carson City | NV | 89705 | US | |
| Aberdeen Mattress Store | Furniture Mart USA Inc. - dba Ashley Furniture Aberdeen, South Dakota 57401 | Ashley HomeStore | 3315 6th Avenue S.E. | Aberdeen | SD | 57401 | US | (605) 225-0812 |
Purple Mattress Retail Locations
4,211 locations · CSV · Updated weekly
?Frequently Asked Questions
Are all 4,211 of these Purple's own showrooms?
No. Purple has only a handful of own showrooms; the vast majority are third-party retail partners that carry Purple. The chain column classifies each store — most rows are Mattress Firm and Ashley HomeStore, with smaller counts from Costco, Living Spaces, Raymour & Flanigan, Rooms To Go, Havertys, Bob's, City Furniture, and regional chains. Use the chain field to filter to whatever subset matters for your analysis.
How does Purple's distribution compare to Sleep Number's?
Sleep Number is a pure-DTC retail model with 573 company-owned stores and no third-party distribution. Purple is the opposite — a few dozen own showrooms and 4,000+ third-party retail partners. The two business models have very different unit economics. With both datasets, you can map the strategic contrast directly: where Sleep Number has built dense own-store coverage vs where Purple relies on chain partners.
Why is Mattress Firm such a big share of Purple's distribution?
Mattress Firm (~2,300 US stores) is the largest specialty mattress chain and carries every major premium brand. Filter the chain column to 'Mattress Firm' and you'll see the overlap directly. Cross-reference with our standalone Mattress Firm dataset to see which MF stores carry Purple vs which don't.
Can I get just Purple's own showrooms?
Filter the chain column for 'Purple (own)'. The classification is best-effort based on store name pattern matching — for a higher-confidence list of own showrooms, we can run a custom enrichment pass.
How current is this data?
Refreshed weekly from Purple's RIO SEO-powered store locator. Purple updates partner listings continuously as retail relationships change.