# Purple Mattress Retail Locations — U.S. location dataset

All 3,486 locations in the U.S., as one CSV: 18 fields per record, 51 states, file built October 11, 2026. $29 one-time, with up to 10 real rows free before you buy.

Canonical URL: https://locationlists.com/data/purple-mattress-stores

Purple Innovation (NASDAQ: PRPL) sells its gel-grid mattresses through an omnichannel network combining a handful of its own showrooms with thousands of third-party retail partners — Mattress Firm, Ashley HomeStore, Costco, Living Spaces, Raymour & Flanigan, Rooms To Go, Nebraska Furniture Mart, Havertys, Bob's Discount Furniture, City Furniture, Boulevard Home, RC Willey, HOM Furniture, and many regional independents. This dataset is the full Purple retail-availability footprint: 4,211 unique retail locations across all 50 states, with each store classified by retailer chain so you can immediately see how Purple's distribution is split between mass channels (Mattress Firm dominates) and furniture chains. Sourced from Purple's RIO SEO-powered store locator detail pages with FurnitureStore JSON-LD per location. Use this to benchmark Purple against direct competitors Sleep Number (539 own stores), Tempur-Pedic (113), and Saatva (32 viewing rooms), or to map Purple's channel mix for distribution-strategy analysis.

## The figures

- Records: 3,486 locations
- States: 51
- Coverage: U.S.
- Fields: 18
- Price: $29 one-time, CSV download, commercial license (https://locationlists.com/license)
- File built on October 11, 2026. Rebuilt weekly on an automatic schedule.
- File last modified: 2026-10-11

The file has all 3,486 locations across 51 states in one download. Building the same list by searching one area at a time tends to miss places, and a missed place looks like a gap in coverage that is not really there.

## Fields

- `name`: Retail store display name (includes retailer chain)
- `chain`: Retailer chain classification (Mattress Firm, Ashley HomeStore, Purple-own, etc.)
- `address`: Street address
- `city`: City name
- `state`: Two-letter state code
- `zip`: 5-digit ZIP code
- `country`
- `phone`: Store phone number
- `latitude`: GPS latitude
- `longitude`: GPS longitude
- `url`: Purple store page URL
- `hours`: Weekly hours string from JSON-LD
- `hasMap`: Google Maps deep link
- `geo_precision`
- `county`: County, where the source publishes it
- `county_fips`
- `county_note`
- `address_quality`

## Ask this list a question with a link

No connector and no account; each link answers with the matching count, preview rows and the price for just that part.

- [Only Texas, the state with the most](https://locationlists.com/find?dataset=purple-mattress-stores&state=TX)
- [Within 25 miles of New York, NY, the busiest area](https://locationlists.com/find?dataset=purple-mattress-stores&near=New+York+NY&radius=25)
- [Within a 30-minute drive of New York, NY](https://locationlists.com/find?dataset=purple-mattress-stores&near=New+York+NY&drive=30)
- [Every Furniture & Mattress Retail list combined, within 25 miles of New York, NY](https://locationlists.com/find?category=furniture&near=New+York+NY&radius=25)
- [Each one's nearest Furniture & Mattress Brand Retailers, in Texas, with miles](https://locationlists.com/find?dataset=purple-mattress-stores&state=TX&relate=nearest&k=1&b.dataset=furniture-and-mattress-brand-retailers&b.state=TX)
- [The whole list: add a city, state, ZIP code or distance](https://locationlists.com/find?dataset=purple-mattress-stores)

## The same dataset, for machines

- Record as JSON: https://locationlists.com/data/purple-mattress-stores/dataset.json
- Free sample, up to 10 real rows: https://locationlists.com/data/purple-mattress-stores/sample.csv or https://locationlists.com/data/purple-mattress-stores/sample.json
- Buy link (opens Stripe Checkout): https://locationlists.com/data/purple-mattress-stores/buy

## Questions

### Are all 4,211 of these Purple's own showrooms?

No. Purple has only a handful of own showrooms; the vast majority are third-party retail partners that carry Purple. The chain column classifies each store — most rows are Mattress Firm and Ashley HomeStore, with smaller counts from Costco, Living Spaces, Raymour & Flanigan, Rooms To Go, Havertys, Bob's, City Furniture, and regional chains. Use the chain field to filter to whatever subset matters for your analysis.

### How does Purple's distribution compare to Sleep Number's?

Sleep Number is a pure-DTC retail model with 539 company-owned stores and no third-party distribution. Purple is the opposite — a few dozen own showrooms and 4,000+ third-party retail partners. The two business models have very different unit economics. With both datasets, you can map the strategic contrast directly: where Sleep Number has built dense own-store coverage vs where Purple relies on chain partners.

### Why is Mattress Firm such a big share of Purple's distribution?

Mattress Firm (~2,300 US stores) is the largest specialty mattress chain and carries every major premium brand. Filter the chain column to 'Mattress Firm' and you'll see the overlap directly. Cross-reference with our standalone Mattress Firm dataset to see which MF stores carry Purple vs which don't.

### Can I get just Purple's own showrooms?

Filter the chain column for 'Purple (own)'. The classification is best-effort based on store name pattern matching — for a higher-confidence list of own showrooms, we can run a custom enrichment pass.

### How current is this data?

File built on October 11, 2026. Rebuilt weekly on an automatic schedule. The date on this page is the date of the file you would download.